Privacy

Last updated: 06/05/2026

Monogram Collective (“we”, “us”, “our”) is part of Apex Hotels Ltd, a company registered in Scotland (SC073257) with its registered office at Apex House, 1 Mid New Cultins, Edinburgh, EH11 4DH. Apex Hotels Ltd is the data controller for the processing described in this notice.

This Privacy Notice explains how we collect, use, store, and protect personal data when you interact with the Monogram Collective website or contact us for commercial, partnership, or event-related purposes.

For any questions about this notice or how we handle your data, you can contact us at: privacy@monogramcollective.co.uk

1. What This Notice Covers

This Privacy Notice applies to: · Visitors to www.monogramcollective.co.uk

· Individuals contacting us about commercial partnerships, events, brand collaborations, or corporate enquiries

· Suppliers, partners, and prospective business contacts engaging with Monogram Collective

It does not cover the processing of guest data for hotel stays or consumer bookings, which is governed by the Apex Hotels Ltd Privacy Notice available at: https://www.apexhotels.co.uk/privacy/

2. What Personal Data We Collect

2.1 Information you provide directly

· Name, job title, and business contact details

· Organisation name and professional affiliation

· Enquiry details, proposals, briefs, or project information

· Files or media you upload as part of an enquiry (e.g., brand assets, event materials)

If you upload images or files, please ensure they do not contain embedded location data (EXIF GPS).

2.2 Information collected automatically

When you visit our website, we collect:

· IP address and general location

· Browser type, device information, and operating system

· Pages viewed, time spent on site, and navigation patterns

· Cookie identifiers and similar technologies (see our Cookies Notice)

2.3 Information from third parties

We may receive information from:

· Service providers supporting website hosting, analytics, and security

· Business partners or agencies acting on your behalf

· Publicly available professional sources (e.g., LinkedIn, company websites)

3. How We Use Your Personal Data

We process personal data for the following purposes:

· Responding to B2B enquiries, partnership requests, and commercial proposals

· Managing event, brand, or collaboration discussions

· Maintaining the security and performance of our website

· Conducting internal reporting and business development

· Complying with legal and regulatory obligations

· Maintaining appropriate business records

We do not use your data for unrelated marketing without your consent.

4. Legal Bases for Processing

We rely on the following lawful bases under UK GDPR:

· Legitimate interests – responding to enquiries, developing partnerships, ensuring website security, and operating our business

· Contract – where processing is necessary to enter into or perform a contract with you or your organisation

· Legal obligation – where we must retain or disclose information to comply with the law

· Consent – where required for optional cookies or marketing communications

5. Who We Share Your Data With

We may share your data with:

· Internal Apex Hotels Ltd teams involved in commercial operations

· Approved service providers (e.g., website hosting, analytics, IT security)

· Professional advisers (e.g., legal or compliance support)

· Regulators or authorities where legally required

We do not sell your personal data or share it with third parties for their own marketing.

6. International Transfers

Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards such as:

· UK International Data Transfer Agreement (IDTA)

· EU Standard Contractual Clauses (SCCs)

· Adequacy decisions where applicable

7. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes described above, including:

· Enquiries and commercial correspondence – retained in line with Apex Hotels’ corporate retention schedule

· Technical and analytics data – retained according to our Cookies Notice

· Contractual or legal records – retained for statutory periods

8. Your Rights

Under UK GDPR, you have the right to:

· Request access to your personal data

· Request correction of inaccurate information

· Request erasure where applicable

· Request restriction or object to certain processing

· Request data portability (where relevant)

· Withdraw consent where processing is based on consent You can exercise these rights by contacting: privacy@monogramcollective.co.uk

If you are not satisfied with our response, you can contact the Information Commissioner’s Office (ICO).

9. Cookies and Tracking Technologies

We use cookies to:

· Support website functionality

· Improve performance and user experience

· Provide analytics and security

You can manage your cookie preferences through your browser settings. A detailed Cookies Notice is available on our website.

10. Website Security

We use appropriate technical and organisational measures to protect personal data, including:

· Secure hosting and encrypted connections

· Access controls and monitoring

· Regular security testing and updates

However, no online transmission is completely secure, and we encourage you to take appropriate precautions.

11. Links to Other Websites

Our website may contain links to third-party sites. We are not responsible for their privacy practices, and we encourage you to review their privacy notices.

12. Updates to This Notice

We may update this Privacy Notice from time to time. The latest version will always be published on our website with the updated date shown at the top.